At 7:00 AM this morning, Good Morning America began broadcasting live 360-degree VR from the Crater Highlands in the Ngorongoro region of Tanzania. Their goal was to offer viewers an interactive option in remote reporting. This VR footage allowed viewers with Google Cardboard or Samsung Gear VR the opportunity to experience a safari from the comfort of their own home. Audiences did not only get to see video of the Great Migration that takes place every February, but were also granted access to information regarding the real danger large animals possess from poachers.
“Partnering with an industry leader such as GMA on this first-ever live network 360° experience reinforces the strength of our technology, and our vision for the future of news and entertainment,” Richard Ngo-Tran, Vice President of Marketing for IM360
With immersive visual technology, reporters are just scratching the surface of the type of informational experiences that can be produced. Connecting the viewer with the situation being discussed is a whole new way to bring interactional awareness to the public.
For highlights of Africa's 'Garden of Eden', click the link below:
5 Must-See Moments From Inside Africa's 'Garden of Eden'